3 easy ways to keep your website visitors happy

People have arrived to your website.

Yay!

Now how do you keep them from immediately leaving?

3 easy ways to keep your website visitors happy

1. Don’t spam them when they come to your website

Long gone are the days where we do pop-up after pop-up, welcome mat after top bar, after fly-out, and slide-in, and exit intent, or etc, etc, etc. 

I hope I didn’t lose ya there ;).  But if I did, then you can understand how you would lose your website visitors.

I always see complaint after complaint from people all over the Internet about how there is just too many banners and pop-ups.  I recommend sticking to at max 3 banner notifications: 

If you’re going to do more than one type of banner notification, vary it up: 

  • Do one lower third fly-out notification to trigger after someone has been on your site for awhile, for instance after 30 seconds or after they start scrolling.

  • Do one pop-up notification when they are on their way out the door (an exit intent). This gives them one final opportunity to opt-in to your special thing. 

    • If you’re an e-commerce I would actually recommend doing this sooner because you might want to offer a coupon code for new customers for instance.

  • Do a top bar notification if you have a signature special thing to promote.

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2. Level up your notification game by making them SMART

  • Has the website visitor already seen this exact same pop-up banner notification a few times before? 
    Adjust the settings so that it only shows to the same visitor once every 7 days or 30 days (or never again if they already subscribed to your special thing). 

  • Does your pop-up banner show up within 3 seconds of them arriving to your website? 
    Maybe let them sit down and take their jacket off before you spam them with a pop-up notification.  You can wait 30 seconds, or make it to where it only shows once they start scrolling down the page, or (my personal favorite) if they are on their wait off the site (called an exit intent). 

Lastly, do not forget to connect your notifications to an email service provider like MailChimp, MailerLite, ActiveCampaign, Seva, etc. 

3. Don’t overcomplicate things

You are in charge of leading and guiding your website visitors. If they feel overwhelmed, they aren’t exactly to be too keen on sticking around. Make sure you are keeping things simple for them and help guide them where you want them to go. 

Here are some ideas:

  • Don’t over stuff your primary navigation menus (aka have 7+ menu options, then sub-menus, and just options for daysss)

  • Don’t feature 3 different downloadables, more than 2 programs/events, all your courses, and your apparel shop. You can absolutely have all that stuff! But, again, don’t overcomplicate things for your website visitors

  • Do be strategic and offer a lot of call to actions.  You can do this without “spamming.” But remember, you need to tell your visitors what to do and how they can benefit by getting deeper into your world.  Sometimes, that means giving them a variety of different ways to do the same 1-2 things. 

What do you think? Would you add anything else to this list?
Let me know in the comments below!

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