How to Say THANK YOU to Your Audience
Love your customers? We all do. But it can be very difficult to actually say a genuine THANK YOU to everyone who visits us on the Internet. We don't have a physical shop where can literally shake hands and meet people face-to-face every single time. Therefore, we need to get creative. Try these 8 ideas for thanking your customers and website audience.
Giveaways may be traditionally used for list-building and growth hacking, but sometimes it's just a blogger or website expressing their gratitude so they want to offer something beneficial to their readers.
Freebies are different than giveaways, though also traditionally used for marketing purposes. Freebies, also called content upgrades, incentives, and downloadable content (DLC), is where you create something FOR your audience or customers as a bonus treat for visiting a webpage or blog post.
3. Exclusive Opportunities
Offering your nearest and dearest fans opportunities that are exclusive to them and aren't offered to the widespread public is like being picked first to play on someone's dodgeball team in middle school gym. The deal gets even sweeter when you curate these opportunities and tailor them perfectly to your targeted audience. Who can say no at that point?
For shops and similar businesses, this includes discounts and sale pricing to your newsletter lists or to repeat customers.
4. Respond to Comments
Time after time, you have heard this tip from blogging pros. It's not easy to do sometimes, it requires time to sit down and respond to comments. Some bloggers get dozens and even hundreds of comments! It's just a well-established rule that goes along with blogging. If someone took the time to leave a comment, you should take the time to respond.
5. Engage Them on Their Turf
Someone retweet you on Twitter? Follow them, thank them, click their links in the bio. Same goes for any other social media platform. Learn more about them, see what they do, and hey, maybe you have things in common and you can partner up with them (#6) or at the very least give them a shout out (#7). Engage with some genuine interest and you'd be surprised what could happen, beyond just making them smile.
6. Partner Up with Them
You're a business. They're a business. Double the value by partnering up on a project, a post, or idea. Two brains are better than one (and two lists are better than one). Maybe these tips are starting to sound more like an ulterior motive, but that's only because getting to know your audience can create friendships and even partnerships.
7. Give Them a Shout Out
If they showed you some love, follow the golden rule. I'll be the first to admit, I've tweeted others' blog posts simply because I wanted to show them some love. Of course, I am very selective with what I promote so I may have to do some digging around to find something valuable to promote -- but not always. It's just a nice thing to do. Some people I've encountered and we connect and I just really want to help them out in any way I can, like promoting an article of theirs or giving them a shout out on social media.
8. Contact Them
At the end of the day, nothing beats a good ole fashioned, "hey, how are ya?!" Skill Space even recently did this with our own member network. We individually emailed each and every one of them. Not everyone responded, but that's okay. We wanted to say "Hi" and attempt a deeper connection than "yep, I have your email address, now you can go download x, y, and z." Sometimes, just reaching out on social media and saying "hey, how are things going with such and such?" can also go a long way. It's not always about networking and list-building; sometimes you just connect with a person and, even though your business interests don't align, you can still be friendly.